Create new artworks, layouts, graphics, and designs.However, this title is not always technically accurate.Īs part of the primary duties, a graphic designer and/or web designer must: A designer basically provides creative solutions that fulfill visual needs.īasically, the title “graphic designer” has become a catch-all phrase for all design careers simply because of its flexibility and easy combination of many specializations.Ĭonsequently, people tend to easily understand the title “graphic designer” and find it accessible. Furthermore, unlike the desktop publisher, the email marketer works with digital projects and performs basic digital analysis on how users respond to the emails.Ī graphic designer or web designer plans and communicates ideas through creates visual concepts and creative strategies that inspire viewers. Yet unlike a broad design support role, the email marketer specializes in emails. Edit text copy for spelling and consistencyĪn email marketer is in many ways a deeper design specialization of the production artist role.
Apply character styles, paragraph styles, and image treatments in accordance with brand guidelines.Update, maintain, and segment email mailing lists.Track and report email success rates, including opens, clicks, shares, and unsubscribes.Review, test, and schedule email marketing campaigns with email service providers (ESPs), often working with several, like MailChimp, Constant Contact, Campaign Monitor, and more.Debug cross-email client display and performance issues.Modify (X)HTML/CSS email templates to fit current trends and objectives.Format copy and graphics into email layouts.Collaborate with designers to complete email layouts.Indeed, production artists don’t work with blank canvasses, but rather a final file or a template in which they replace placeholders with actual content.Īn email marketer updates email layouts and tracks sends for marketing campaigns.Īs part of the primary duties, an email marketer must: In this support role, production artists work off of what the designer has started. They focus on the mechanical implementation of creative projects. While designers conceptualize and strategize, production artists execute. Production artists are different from graphic designers in that production artists support designers.